Google Filtering, Do You Know?
Google search has certain commands that you can include with your search query, which allow you to “filter” their search engine results, which can help you get somewhat of a better idea of areas you might want to improve upon to help your blog rank better.
These filters are…
- allintitle:”keyword phrase”
- allinanchor:”keyword phrase”
- allintext:”keyword phrase”
- allinurl:”keyword phrase”
Here is how each one works and how you can use them to your advantage.
1. allintitle:”keyword phrase”
If your blog was ranked 10th in Google for the keyword but 4th for the “allintitle”, you would know that overall your title was good in Google’s eyes and there are other reasons your blog might not be ranking higher than 10th.
If however your blog was ranked 10th in Google but nowhere to be found for the allintitle, then you would know that your title needs definite improvement. You would then look at the top results and compare your title to theirs, watching for keyword density.
If your site was ranked 10th in Google for the keyword but 4th for the “allinanchor”, you would know that overall your keyword link popularity for that term is good. That means that out of all Google’s results, in regards to people linking to you with that keyword in the anchor text, Google thinks your blog is doing well.
If however, your blog was ranked 10th in Google but nowhere to be found for the allinanchor, then you would know that you need to pick up your sites link building campaign focused on that exact keyword phrase.
If your site was ranked 10th in Google for the keyword but 4th for the “allintext”, you would know that overall your keyword percentage or frequency for that term was good in Googles eyes.
If your site was ranked 10th in Google but nowhere to be found for the “allintext”, then you would know that you need to fix your keyword density (frequency). The best thing to do here is analyze the top 5 results of the “allintext” and try to match thier density.
If your site was ranked 10th in Google for the keyword but 4th for the “allinurl”, you would know that overall your url and / or file name for that term was good.
If your site was ranked 10th in Google but nowhere to be found for the “allinurl”, then you may want to just leave it (bet you did not expect us to say that 
) . You could of course set up a 301 redirect with a better file name but in all honesty just try hard to get the keyword in the domain file name right away and you will be ok.
Hope you found this post useful… let me know your thoughts and if there are other Google tricks that you like to use.
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